Founded in 2019, UK-based running club Run the Boroughs is a thriving community that coaches runners of any levels into marathon racers and also promote friends and family activities through culinary partnerships. In 2021, the brand has made a more lifestyle approach through a collaboration with New Balance in celebration of the Virgin Money London Marathon.

This time, in celebration for both the 40th anniversary of New Balance’s Flimby factory and also the 2022 TCS London Marathon, the duo is back for the new Run the Boroughs x New Balance MiUK 730.

Rocking the signature color of the club’s logo, the sneaker is decorated with a spectrum of blue hues around the upper made of nylon, suede and synthetic materials. Finishing off, a blue line motif is added along the shoe tongue which extends to the insoles with the label “TCS LONDON MARATHON”, representing the inspiration taken from the race route.

Retailing for S170, the pair will be available from 28th September via New Balance and selected retailers.

In other sneaker-related news, check out the Guo Ailun x Nike Air Jordan 37 PE.