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29th August 2022 EDT RELEASES

Praying x adidas Releases Supernova Cushion 7. Yes, Over-Branding Is a Thing

The dynamic duo is making a bold statement.

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Praying, a US-based fashion house, has since developed a cult following and quite a distinctive look. Known for their straightforward designs—edgy slogans in serifed font, and cropped images of pop culture icons—they have now released their first ever collaboration with German sportswear juggernaut, adidas, on the Supernova Cushion 7.

At first look, the silhouette is reminiscent of the Asics Gel Kayano. The pristine white mesh bases are the foundation of the uppers, which are complemented by Three Stripes overlays and reflective panels. The highly-anticipated dad-friendly model seamlessly makes a bold statement with branding blown up Praying logos on the lateral sides. 

FORMOTION EVA midsoles elevate practicality to provide all-day comfort made to remain on the feet for as long as you wish. The shoe did not slack on the outsoles either with translucent rubber and cobalt blue accents. It will also come complete with a contrasting bright green shoelace option.

Praying x adidas Supernova Cushion 7 has gone online on August 26 in limited quantities at US$149 on prayingg.com 

Alternatively, if you’re finding for a more subtle look, why not check out the adidas x Ø27 ZX 8000 “Adilicious City Series”!

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