Lightning Strikes With the Interscope x Fragment Collection
Hiroshi Fujiwara applies his Midas touch on a new collaboration with Interscope Records.
Google “godfather of streetwear” and Hiroshi Fujiwara’s profile would populate over the entire page. Through his fragment design imprint, he has spearheaded some of street culture’s biggest and most groundbreaking projects, perpetuating the collaborative tradition to the density that we see it in the status quo.
These days, anything with fragment’s lightning insignia seemingly turns into gold. This time, he applies his Midas touch to a collection with Interscope Records—a music pantheon that houses Kendrick Lamar, EMINEM, Lady Gaga, Billie Eillish, et al.
The purposefully-designed, co-branded logo is applied across the collection of T-shirts, sweaters, and slipmats, in fragment’s signature blue, black, and white colorway. They’re currently available in Interscope’s official web store but hurry, it won’t be long before they’re sold-out considering how fervent fragment’s fanbase is.
Apparently, lightning CAN strike twice! The Travis Scott x Fragment x Nike Air Jordan 1 Low OG is getting a restock, if you haven’t heard.