[Update 23 Feb 2024] Official images of the Nike LeBron 4 “Fruity Pebbles” have finally been released, just ahead of its drop on 7 March. Check them out in the gallery above!

[Update 9 Feb 2024] New images have now surfaced via Sole Retriever. Additionally, the retail price (US$250) and release date (7 March 2024) are now known. Stay tuned for further information.

[Update 9 May 2023] Initially reported to drop at the end of last year, the release of the Nike LeBron 4 “Fruity Pebbles” was scrapped. However, new reports from Sneaker Files now suggest that a new release is on the cards, slated for a Spring 2024 timeline. Stay tuned as we’ll bring you more updates as soon as we can.

Nike will be reviving a previously Player-Exclusive design, the LeBron 4 “Fruity Pebbles”. This isn’t the first time the sweet cereal has shown up on a pair of LeBron shoes, as the LeBron 19 Low “Fruity Pebbles” marked the first official collaboration between Magic Fruity Pebbles and Nike. However, the original LeBron 4 “Fruity Pebbles” released in 2006 exclusively for LeBron’s family, friends and himself, and though heavily sought-after, they never saw wider release in storefronts.

Interestingly, LeBron himself wore the first ever LeBron 4 “Fruity Pebbles” pair during a game against the Atlanta Hawks on 1 December 2006, exactly 16 years before the planned release month. Knowing Nike, that’s no coincidence.

The Nike LeBron 4 “Fruity Pebbles” will be released on March 7 via Nike, SNKRS, and at select retailers worldwide in-store and online. Exclusively available in men’s sizing, the sneakers bear a price tag of US$250.

In other sneaker-related news, check out the Nike Air Ship SP.