[Release 20 May] Maison Margiela x Reebok: Question Mid, Instapump Fury, Zig 3D Storm

17th May 2022 EDT RELEASES

[Release 20 May] Maison Margiela x Reebok: Question Mid, Instapump Fury, Zig 3D Storm

[Release 20 May] Maison Margiela x Reebok: Question Mid, Instapump Fury, Zig 3D Storm

Maison Margiela x Reebok Zig 3D Storm Memory of Black

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Where to buy the Maison Margiela x Reebok Collection

The innovative Parisian fashion house Maison Margiela has reunited with Reebok to introduce three new sneaker designs to their “Memory Of” collection first released in March 2022. The original collection featured the Reebok’s Classic Leather and Club C stripped of its emblematic logo, leaving behind frayed stitching and exposed seams. Such intentional design spotlights the making process — a nod to the fashion house’s commitment to the deconstruction and reworking of silhouettes. In this way, Maison Margiela’s signature “Memory Of” designs are primed to evoke memories of something that used to be there, but no longer exists.

Such a disruptive idea finds footing in the reinterpretation of Reebok’s iconic Instapump Fury, Question Mid and Zig 3D Storm.

1. Instapump Fury Memory Of in Black & White

Maison Margiela x Reebok Instapump Fury Memory Of White

Deconstruction takes the form of an exploded-view drawing in this reinvention of Reebok’s popular Instapump Fury. The exposed foam details on the heel and toebox, coupled with the lack of seams in the mudguard, reveal the internal workings of the sneaker to its audience. Flexible bridges that usually appear in the middle of the pump bladder is shifted to the back, while the bladder itself has been amplified, accentuating a floaty elevation. The result is a unique rendition of the Instapump Fury that retains its original shape, but has its interior slightly altered.

2. Question Mid Memory Of in Black & White

Maison Margiela x Reebok Question Mid Memory Of White

In classic Maison Margiela style, the Question Mid also has its classic design features reshuffled, resulting in a refreshed look reminiscent of its original — similar to how a memory slightly differs from the actual event. The sneaker’s lace loops have been pushed to the middle of tongue, creating an interesting lace pattern on both its sides. The shoe’s inner foam also makes an appearance through cuts in the padding. The fashion house leaves its debossed marks by replacing the Question Mid’s number 3 on the outsole with its footwear code 22.

3. Zig 3D Storm Memory Of in Black & White

Maison Margiela x Reebok Zig 3D Storm Memory of White

An inversion reinvents the classic look of the Zig 3D Storm. Though the shoe retains its shape, the upper exposes the tech detailing that constructs the shape. The moulded heel padding and spliced tongue are also made obvious in this inversion. Notably, the Reebok vector logo is attached at the toes and crafted from frayed cotton twill laminated in foil. Maison Margiela also stitches its logo on the EVA-filled TPU sole, emphasising the collaborative effort in the design.